But building a high-converting landing page is challenging. You need to know how to string the right words and visuals together to lead users to take action. Otherwise, your sales funnel could be a waste of time and money.

Luckily, we have some tips that can help. Let’s take a closer look at creating a landing page that convert traffic into leads and customers.

Understanding high-converting landing pages

A landing page is a standalone web page with a single goal: Conversion. 

Whether you want someone to sign up for your email list, download a guide, or buy a product, a landing page directs visitors to that action. Which is why they’re a pivotal component in your sales funnel.

A successful landing page gives users a reason to trust you and makes it easy for them to follow through. 

The headline, visuals, and call-to-action should all lead visitors down one path. If your landing page tries to do too much, you’ll confuse your audience and miss the opportunity to convert them.

You also need to make sure your landing pages can handle traffic spikes. (If your landing page goes down during a marketing campaign, you’ll lose valuable leads and sales.) A data backup strategy and a solid recovery time objective (RTO) plan are essential to keeping your page up and running. 

Types of landing pages and conversion goals

Different landing pages serve different purposes based on your goals. If you’re looking for fast conversions, text-only landing pages work well. They’re simple, quick to load, and focus the visitor on a single message or call to action.

Long-copy landing pages let you dive into the details. Use these when you’re selling a complex or high-ticket product or service. More copy gives you space to handle objections and build trust with your audience.

Short-copy landing pages get straight to the point. If your offer is easy to understand or familiar, a concise page boosts engagement by reducing decision fatigue.

Video landing pages are powerful for storytelling. They capture attention and work best when you need to showcase a product or build an emotional connection. Keep the video short and focused on the outcome you want.

Components of high-converting landing pages

Creating a landing page that connects with your audience requires a deep understanding of their behaviors and preferences. 

It’s all about using data to meet your audience where they are—creating a landing page that feels tailored, relevant, and results-oriented. A high-converting landing page has several important elements. 

Headline with a hook

The headline is the first thing visitors see, so it needs to grab attention quickly.

Spark curiosity and speak directly to their emotions. A good rule is to think about the problem your audience faces and the benefit they’ll get from your solution.

Use the AIDA (Attention, Interest, Desire, Action) or PAS (Problem, Agitation, Solution) formulas to structure your headline. These copywriting techniques guide the reader through a journey that ends with them taking action.

Source

For example, instead of a bland headline like “Get More Leads,” try something more engaging like “Struggling to Find Customers? Here’s the Secret to Tripling Your Leads in 30 Days.” It’s specific, emotional, and directly addresses the reader’s pain point. 

High-impact visuals (image, video, etc.)

People process visuals faster than text, so be sure to use high-quality images or videos to make your landing page more engaging. 

Look for visuals that support your content and connect emotionally with your audience.

Adding a live and interactive demo to SaaS landing pages is a highly effective strategy to boost conversions. It offers firsthand experience so that potential customers can address their curiosity and demonstrate the tool’s value without needing to sign up or schedule a demo. 

Take Tyk, a leading API management platform, for instance. The brand offers a live demo of its dashboard directly on the landing page. This hands-on experience lets visitors explore the tool and its capabilities in real-time, which reduces friction in the decision-making process. 

This approach helps increase engagement and foster confidence, which ultimately leads to higher conversion rates.

Source

Social proof (customer testimonials)

Social proof builds trust with potential customers. If visitors see that other people are using and loving your product, they’ll be more inclined to follow suit. Even a few customer testimonials can make a huge difference in building credibility.

For example, you could feature a quote from a satisfied user. Or add screenshots of positive brand mentions from social media users who bought and loved your product or service.

Source

You could also have a dedicated “ratings and reviews” section on your landing page.

Source

If you have well-known clients or brands that endorse your product, show their logos, too. 

List of benefits

When it comes to landing pages, features don’t sell — benefits do. Visitors want to know how your product or service will make their life easier, business better, or solve their problems. 

You need to connect the dots for them. List your product’s core benefits in bullet points (and follow them up with relevant features or explanations). Make sure each point is clear and directly addresses your target audience’s pain points. 

For example, if you’re selling an email marketing tool, you might list benefits like: 

• “Create more impactful campaigns with audience segmentation” 
• “Easily grow your email list with targeted campaigns”
• “Save time with automated email sequences” 

Keep it scannable so visitors can quickly understand how you’re going to help them.

Features describe what your product or service does. For example, “Our email marketing tool includes audience segmentation”. Benefits, on the other hand, describe how these features can improve the customer’s experience. 

When focusing on the benefits, you’re addressing your visitors’ pain points and showing them how and why your product or service is the best solution for their needs. 

Call-to-action

A clear, bold call-to-action (CTA) is critical to conversions. Don’t overload your landing page with multiple CTAs — that’ll only confuse your visitors. Instead, guide them toward one specific action. 

This doesn’t mean you can’t list your CTA a few times (especially if you have a long-copy landing page). But don’t change your CTA’s goal.

For example, you could sprinkle “Sign up for your free trial,” “Get your free trial,” and “Get the trial” throughout your landing page. But don’t try to divert their attention with separate goals, such as “Book a demo call,” “Try it now,” and “Sign up for our email list.”

The color of your CTA buttons matters, too. Blue buttons tend to evoke trust, while brighter colors like orange and pink can trigger excitement and urgency in different demographics. Test different colors to find out what works best for your audience. 

And always make sure the CTA stands out from the rest of the page. Make the CTA copy clear and action-oriented. Instead of “Submit,” try something more compelling like “Get My Free Guide” or “Start My Free Trial.”

High-converting landing pages examples

Here are some real-world examples of landing pages that convert.

• SoFi’s law school loans landing page

Source

SoFi’s law school loans landing page is a masterclass in conversion. The brand breaks up the page with dedicated sections its audience can read through to learn how its law school loans work. 

The headline (“Low-rate student loans for law school degrees”) speaks directly to the target audience and their core needs. 

The page also features strong trust signals. A Money Magazine badge and customer reviews build credibility — and the promise that checking your rate won’t impact your credit score eliminates a major barrier to action. Finally, the CTA buttons — “View your rate” and “Learn more” — are clear and intuitive.

Key benefits are also listed on the landing page, all help motivate prospective law students to take the next step. 

• Maria Wendt’s coaching program landing page

Maria Wendt’s landing page for her coaching program converts at an impressive 71%. Why? It’s straightforward and focused. 

The page features bold, specific headlines that speak directly to her target market’s struggles. She also emphasizes urgency with limited-time offers and includes plenty of social proof through testimonials from satisfied clients.

To build landing pages that convert like this one, Maria recommends to: 

• Make sure your landing pages are super intentional (every element should have a clear reason for being there)
• Have a section that compares what you offer versus what the competition offers
• Include an “About Me” or “About Us” section
• Include descriptive mock-up images (so your audience knows exactly what they’re getting)
• Include a “Value stack” or a “Value menu” section with prices
• Use a strong headline (and follow-up headlines)
• Include a “What you get” section 
• Add an objection handling section
• Eliminate fluff in your copywriting 
• Include a “Who it’s for” section
• Have a testimonials section
• Include a clear next step
• Add an FAQ section

How to build a landing page with Webnode

If you’re looking for an easy way to build a landing page, Webnode is a great solution. Webnode offers templates designed to convert, meaning you don’t need any design experience to get started.

To create a simple landing page, choose a Webnode template that fits your conversion goal. 

Customize the design with high-quality images, an emotional headline, and a clear CTA. 

Use the drag-and-drop website builder to rearrange elements as needed, and don’t forget to include social proof and a benefits section. (Go the extra mile by infusing all of the tips we’ve covered in this guide.)

Continually optimize your page to keep improving your landing page conversion rate.

Conclusion

Creating a high-converting landing page comes down to understanding your audience and removing friction from their decision-making process. 

Focus on crafting an emotional headline, use visuals to support your content, build trust with social proof, and guide visitors with a clear CTA. With these elements in place, you’ll be well on your way to creating a landing page that converts.

Ready to build your perfect landing page? Get started with Webnode for free

Author Bio:

Ioana Wilkinson – Ioana is a business strategist and content writer for B2B tech and SaaS brands. She also helps aspiring entrepreneurs build remote businesses. Born in Transylvania and raised in Texas, Ioana has been living the digital nomad life since 2016. When she’s not writing, you can catch her snorkeling, exploring, or enjoying a café con leche in Barcelona.

The post Practical Tips for Creating a Landing Page that Converts appeared first on Webnode Blog EN.

If you’re a small business just starting out, it’ll be challenging to stand out and make your mark in this content-filled world. But it’s not all so doom and gloom. In this guide, we’re diving into the top tips to help you become visible in your content marketing efforts. 

Why to do content marketing for small businesses 

In any business, you can get leads (and sales) in outbound or inbound approach.

• Outbound: Outbound approaches require you to reach out to prospects.
• Inbound: It means that customers come directly to you, which is possible through content marketing strategies. 

As a whole, content marketing, which includes blog posts, social media content, podcasts, and videos, helps:

• Build brand awareness
• Engage with your target audience 
• Generate leads on autopilot 

These, as we all know, are crucial elements that help sustain and grow any small business. 

In an age when AI is being used in digital marketing, content marketers now focus on providing their audiences with higher-quality content that’s easily accessible so they can stand out from the crowd. For this, they:

• Create human-centered narratives in their content. 
• Use friendly and humorous language over formal tones. 
• Rely on SME insights and complex data to back their claims. 

Using text-to-speech (TTS) technology also helps them make content more accessible and engaging. It offers audio versions of blog posts and product descriptions so you can reach audiences who prefer listening over reading. This can also help you reach visually impaired customers and busy individuals who multitask while consuming content.

The end result is that high-quality content gets more mentions and backlinks, hence more visibility, which ultimately drives sales. This makes content marketing an affordable marketing strategy with a strong ROI.

How to get started with content marketing for a small business

Here’s the blueprint for content marketing efforts you can apply to your small business. 

Define your target audience

Before we get to the nitty-gritty bits of creating a content strategy plan, we’ll first need to define our target audience, ICPs, and the buying stages we can target them. For reference, most marketers divide the buying stages as ToFu, MoFu, and BoFu.

Source

You can customize your content creation strategy by zooming in on your target audience. This ensures it resonates with the needs and expectations of the people who will buy your product or service.

To find your ICPs, you can create buyer personas by listing down the key characteristics of your target audience, such as their: 

• Content consumption patterns 
• Demographic information 
• Psychographic activities
• Income levels
• Pain points
• Challenges 
• Motivators 
• Location

Create a content strategy 

Once you’ve nailed down your target audience, now’s the time to create a content strategy—this includes identifying: 

• The content types you are going to produce
• The amount of money you are going to invest in content marketing
• The distribution channels you’re going to target
• The goals you plan on achieving with your content marketing efforts (i.e., your goal could be to get leads, build awareness, or position yourself as a thought leader, etc. Whatever your goals may be, it’s essential to set clear KPIs to measure your results).

For reference, in the past year, 78% of marketers said they would invest in video marketing. On the other end, 69% of them will invest in owned-media assets (i.e., blogs, newsletters, and websites), and 59% of them are investing in paid media. [Report by Content Marketing Institute]

According to the same report, B2B marketers focused on these distribution channels in 2022 for organic content distribution.

Source

Plan and organize your content calendar 

Last but not least, the only thing left to do is to create a content calendar and set it in motion. 

These are some of the elements that you can include in your calendar for effective planning and organization:

• Distribution channels
• Status updates on existing pieces
• Post topic
• Visual type 
• Link to assets
• Planned list of content activities (or events)
• Link to published post

A content calendar will help you plan and map all your content activities in advance and create a systemized process for you and your team members. This will help you avoid any hiccups or errors later down the line. 

7 content marketing strategy tips for small business 

Once you have a content strategy and calendar in place, here are a few ways you can improve your content marketing efforts: 

1. Create a blog

While video marketing has recently been on the rise, blog content has always been the darling asset of marketers (and customers alike), which is why we recommend starting a blog. 

Here are a few reasons why your blog will always be a compelling marketing channel:

• You can quickly boost your SERP rankings by focusing on search engine optimization (SEO) with blog content. 
• Blogs bring in website traffic and educate audiences about your product/service. 
• You can build links through informational content and even rely on the audience’s engagement through the comment section. 
• Blogs also help build a professional forefront, as almost every established business has its own blog (some businesses even monetize this channel). 

If you’re ready to get started creating your blog, you can sign up with Webnode for free. With the help of readymade templates, customizable layouts, and responsive design, blog creation becomes a breeze on Webnode. 

On that note, here are some blog strategies you can steal to attain different goals: 

• Post educational content

One effective strategy is to regularly post educational content on your blog. This type of content which provides valuable information that addresses your audience’s needs and interests, is crucial for maintaining an engaged audience and improving search engine rankings. This will establish your brand as an authority in your industry and increase organic traffic to your site.

For example, Cruise America, a leading provider of RV rentals in Florida, excels at this strategy. They consistently create laser-targeted content tailored to their audience’s interests across all platforms. This includes travel tips, destination guides, and RV maintenance advice.

• Use social proof to build trust 

Use social proof to increase engagement and build trust. For example, if you have an online health publication, include editorial timestamps and statistics and link the information to clinical studies. Ask a medical reviewer (someone with a medical degree) to review your content – This ensures that all medical information is correct and readers or potential clients can trust your brand.

• Create statistics or studies

Consider creating statistics or case studies from your niche to generate natural backlinks by offering a great resource page.

2. Choose the right social media channel(s) 

In 2022, here are the top social media channels marketers focused on: 

Source

However, the proper social media channels for you will differ based on where your customers are and the content formats/topics they interact with. 

To finalize the right social media channel(s) for your business, consider the following questions:

• Which channels see the most traffic, especially for your niche? 
• What are your business goals? 
• What are your potential clients looking for in your brand? 
• What benefits and drawbacks does each social media channel have? 
• Which channel do your competitors use?

If you’re using multiple social media channels, it’s best to craft a targeted strategy for different channels to ensure platform nativity and maximize audience connection.

Tip: Use Pinterest for Blogging

3. Create visually appealing content

Would you rather watch a movie in 144p or 4k HD? Chances are, your answer is 4k HD. 

Your readers feel the same. They appreciate quality visuals just like you do. To make your content shine, use visuals that add something to your words. Think of images highlighting key points, infographics breaking down tricky concepts, or videos telling a more engaging story.

This will not only help customers understand your content better, but this balance between visuals and text keeps visitors engaged for longer and makes it easier for them to skim through. 

4. Leverage storytelling

It’s easier for us to remember stories than marketing messages, which is why storytelling is becoming a hot commodity in content marketing. In fact, studies suggest storytelling has boosted conversion rates by 30%. 

Not only do you engage your customers with this practice (and get sales while at it), but you also: 

• Showcase customer experiences (through the help of UGC)
• Create a sense of community 
• Foster effective partnerships 
• Reiterate your brand values
• Build authentic narratives
• Increase user loyalty

Source

Fellow, an AI meeting management solution company, hosts a podcast with top executives who share insights on their industry, thought patterns, and any challenges they might face at their workplace. Storytelling plays a key role here.

5. Repurpose content

If you’ve gone all in and created valuable content for a particular format, it makes sense to repurpose the same content for different formats so you can reach broader audiences and build awareness. For example, blog content can become social media snippets, videos can become podcast recordings, etc. 

6. Use interactive content 

Not only is interactive content (like quizzes, calculators, and polls) eye-catching, engaging, and more memorable compared to traditional content forms, but it also helps:

• Build personalized experiences for the end user
• Make it easier to consume customer information
• Differentiate yourself from competitors
• Keep visitors engaged for longer
• Encourage lead generation

All in all, it is a win-win for all parties involved, so it is worthwhile to consider investing in interactive content for your website. 

7. Track your results 

Last but not least, our final tip would be to track your results and compare them with the KPIs and goals you had in place before you started working on your content marketing strategy. 

You can do this by using tools that connect with your website and social media platforms and automatically calculate your visitors, engagement levels, bounce rate, clicks, sales, etc. For example, you can connect your website to tools like Google Analytics to track your results. 

Experts suggest regular performance checks, ideally once per week, as this can help identify the most effective content and guide improvements over time.

What will your content strategy look like? 

In this article, we discussed the importance of content marketing for small businesses, how to create a blueprint for your content marketing strategy, and some tips that will help you take your content marketing efforts to the next level. 

But truth be told, for any content strategy to be effective and successful, you need to deliver a great experience and content to your readers.

Create a blog, start working on your content, and get new customers.

Author Bio:

Kelly Moser is the co-founder and editor at Home & Jet, a digital magazine for the modern era. She’s also an expert in freelance writing and content marketing for SaaS, Fintech, and ecommerce startups.

The post Content Marketing for Small Businesses: 7 Powerful Tips appeared first on Webnode Blog EN.

If you have overlooked affiliate marketing so far, it is time to change that. Affiliate partnerships have been successful in the US and global market, with more than 80% of brands using affiliate marketing and 88% of influencers inspiring their audience to purchase (Affiliatestats.marketing, 2024). Do not be left behind when it comes to the potential of affiliate marketing.

What is affiliate marketing?

Affiliate marketing is a form of online marketing in which a merchant works with affiliate partners and rewards them through commissions for making a conversion. It is a popular way for bloggers and influencers to make money online. For businesses, affiliate marketing can be one sales avenue.

Affiliate marketing has 3 players:

• Company/Merchant: a business that is trying to expand its reach and increase profits.
• Affiliate Partner: a content site/social profile owner who recommends products to their fans in exchange for a commission.
• Customer: a visitor to a particular influencer’s website or profile who, through a recommendation, becomes a customer of the advertising company.

The affiliate system is also an important part. For the partnership to take place, the company and the influencer need software that records the sales or other conversions made and provides the ability to approve and pay commissions.

For companies and e-shops, this method of marketing is beneficial for several reasons – expanding sales channels, increasing brand awareness, and overall sales. Unlike paid advertising through various platforms, where a business pays per impression or click, affiliate marketing is much more effective. This is because the company only pays for conversions made (e.g., product purchase or website registration).

From a blogger’s position, it is a straightforward way to monetize your blog and gain a source of income.

How does affiliate marketing work

Affiliate marketing works by tracking (affiliate) links. The affiliate (blogger, influencer) places special affiliate links in the form of text or banners in their content.

If a visitor clicks on the link and completes the desired action on the target website, the affiliate gets a commission in the affiliate system.

How affiliate marketing works

Data measurement is ensured by cookies that are stored in the customer’s browser. The merchant checks the commissions received and sends the amount to the affiliate’s account.

Influencers can promote affiliate products using:

• Text links: the most well-known form of promoting affiliate products. Blog articles are the most common type of content used. These can be reviews that directly recommend products, but also other types of articles such as a roundup review of travel equipment for example, or recipes using specific kitchen utensils.
• Banners: unique affiliate links can also be placed in content by using graphic banners. Their appearance should not be too distracting or untrustworthy but visually attractive enough to impress the visitor.
• Social media: affiliate marketing can also be applied well on social media, for example, YouTube or Instagram. You may have noticed that the influencers you follow sometimes offer discount codes for various products. This is an affiliate collaboration. A merchant can easily track the usage rate of discount codes and evaluate the success of the affiliate partnership.

Other affiliate promotions include:

• Online magazines
• Coupon sites
• Product catalogs
• Review sites
• Cashback portals
• Marketing agencies

How to start affiliate marketing for beginners

Businesses just need to choose one of two options to get started with affiliate marketing. The first option is to purchase affiliate software and set up your own affiliate program. This is offered, for example, by Affilbox, which can also be connected to Webnode.

Your own affiliate program: Pros and cons

The second option is to join affiliate networks that bring companies together with bloggers, such as ShareASale or MyLead. This way you can reach thousands of bloggers and influencers at once. Bloggers choose from the offers of different merchants based on the amount of commission, the attractiveness of the product, and the relevance of their site.

Affiliate network: Pros and cons

Is affiliate marketing suitable for your business?

Are you unsure whether affiliate marketing would be beneficial for your business? The conversion does not have to be the purchase itself, but can also be any other action. Influencers can help you meet many different conversion goals:

Conversion from affiliate marketing

How do you set up affiliate commissions that are motivating enough but will not ruin your business?

Knowing the usual commission rates in your industry can help. Commission levels range from 5 to 20 percent. When determining your commission, base it on your margin. The partnership must be profitable for you even after deducting the affiliate commission and the affiliate network or software fee.

With affiliates, you can build a capable team of marketers and advocates for your brand. But do not forget to evaluate your collaboration regularly.

How to become an affiliate marketer as a blogger?

If you have been building your blog for a long time and you send your readers a regular newsletter or stay connected with them on social media, it is the right time for you to start affiliate marketing.

Just join an affiliate network and choose the affiliate partnership or reach out to your favorite brands to see if they have their own affiliate program. Choose one of these strategies and start earning with affiliate marketing.

On the other hand, if you are starting out as a blogger, expect that it will take time and effort to build a successful affiliate partnership. First, you should focus on content creation. For an affiliate partnership to pay off, you should have a blog or social media profile with a solid base of readers and followers.

Choose your niche

If you are starting out as an affiliate, think about the focus of your content. What do you enjoy doing, what do you have experience with, and what do you know a lot about? It is best to choose a topic that you yourself are interested in and want to explore further. Whether you are interested in a particular sport, diet, TV shows, or computer games, choose a topic you can talk about for hours.

The more specific niche, the better. While you will reach a smaller audience, you will find it easier to create content and face less competition. With a specific niche, it will also be easier to optimize your site for search engines and visitors will find your concrete tips, advice, and product reviews. This way you can promote affiliate products in a very casual, informed, and apt way.

Start a blog

Setting up a blog with affiliate marketing can be a highly effective way to make money online. Through a blog, you can display your knowledge and experience in a particular field, provide useful information, and educate your readers.

Once you build authority and people start to respect and trust your recommendations, they will be more likely to click on affiliate links and make purchases. Articles such as product reviews, comparisons, tutorials, or tips can naturally contain links that people are happy to click on if they feel the product will solve a problem or bring value to them.

Tip: We have put together a step-by-step guide on how to (start) writing a blog.

At the same time, a blog can be effectively linked to social media and drive traffic.

Webnode templates for bloggers

Be active on social media

Being active on social media is also important for affiliate marketing. Social networks allow you to reach a wide audience and build your community of followers. This allows you to share your content with people who may be interested in the products or services you are promoting.

One key to successfully building an audience on social media is posting relevant content regularly. When people see that you are sharing valuable and interesting content, they start to trust you more and are more willing to buy the product you are recommending.

But content alone is not enough. Respond to questions and other comments and engage in discussions of related posts.

Which social network should you choose? For more complex topics where readers need longer explanations, YouTube is a viable choice. For highly visual content, you can choose a combination of different social networks such as TikTok and Instagram or Pinterest.

Create quality content

Useful and relevant content is not only essential for success in affiliate marketing. Without engaging and optimized content, you cannot effectively promote products or services and attract visitors to your website. Optimize your website and all texts for search engines, and update and expand them regularly so that they are still useful to your readers.

Tip: Not sure how to optimize your content? Find out in our complete SEO guide.

To make your blog a genuinely good, trustworthy, and searchable resource, it is not enough to just optimize your text by adding keywords. The originality, up-to-date, and informative contribution of the content is crucial.

Remember that the goal is to bring the reader to the merchant’s website with an interest in purchasing their service or product. This is not an easy task, but with professional content, you will gradually pave your way to conversions.

How to choose an affiliate program

The relevance and value of the product to your audience is crucial. Choose an affiliate partnership based on whether the product addresses the problems and needs of your readers.

Choose the product that is the apple of your eye. Your readers will recognize it from your writing. You will promote more products or services over time, but in the beginning, choose a product that you really enjoy creating content about and that you trust.

Of course, consider brand recognition and the amount of commission. Brand awareness determines how much effort you will have to put in as an affiliate. Promoting a market-leading brand may not be that difficult of a task, but you will often receive a lower commission for such a conversion.

Lesser-known manufacturers or services with a specific focus may offer a more attractive commission. And if a brand’s customer segment is close to your audience, you have found the optimal affiliate partnership.

Webnode Affiliate Program

Webnode has its own affiliate program. Webnode pays you $100 for every first purchase of services for a new site. This means that if one user buys 3 packages for 3 sites, you get $300 regardless of the type of premium package or its price.

Webnode Affiliate program

Do you have a blog, website, or e-shop? You can make money by promoting and recommending the Webnode website builder.

• Register for the Webnode Affiliate Program.
• Fill out the form with your personal information and confirm your agreement to the terms of service.

Registration for the Webnode Affiliate Program

• You will receive confirmation of your registration at the email address you entered.
• In your affiliate account, also fill in your mailing address and set up your payment details.

Always remember to use your affiliate link when promoting Webnode. This is the only way to ensure that the user is linked to your affiliate account. If the user registers within 90 days of clicking on your link and purchases premium services anytime later, you will receive a commission.

In addition to affiliate links or banners, you can also use DirectLinks. Just enter your affiliate account address and get approved by Webnode. If your affiliate link is e.g., webnode.com/r/519cbf42afe87, after DirectLinks verification, you can place just a webnode.com link on your website and the system will still recognize that you brought the customer.

Take inspiration from our current partners:

• https://www.wpromotions.eu/  
• https://tudosobrehospedagemdesites.com.br/
• https://siemprendes.com/
• https://websitetooltester.com/

Webnode pays out commissions to partners the first time they earn $300. Once you reach the minimum payout, we will ask you to verify your account by sending a PIN to affiliate@webnode.com. You only need to verify once; you will receive all subsequent payments automatically.

Conclusion

Affiliate marketing is a form of promotion that builds on the power of recommendation and can influence customer decision making. It brings benefits and profit not only to businesses, but also to bloggers and influencers.

It is easy to get started – just buy affiliate software or join an affiliate network. If you are a blogger, you can simply join the affiliate program of your favorite brand and start earning through its promotion.

Join the Webnode Affilite Program

The post How to Start Affiliate Marketing and Make Money appeared first on Webnode Blog EN.

What is digital marketing?

Digital marketing, or internet marketing, summarizes various methods that promote your business online. It makes your products or services so irresistible that no one can refuse and must subscribe, order, or buy.

Most well-known marketing strategies include SEO, e-mail marketing, influencer and affiliate marketing, content writing, social media, and paid advertising. These strategies help establish a strong online presence and boost conversions.

Benefits of digital marketing for small businesses

Compared to traditional marketing, like brochures, print ads, radio, or TV ads, online marketing has a much more global reach and is a powerful tool for the growth of your small business. Making yourself known online will help build your brand so that people recognize you, your service, or your products.

Digital marketing lets you:

• Maximize your global reach. You can try to reach everybody or just a small clan in Tahiti. The world is your oyster.
• Measure your results better because, unlike a printed newspaper ad where you can’t track how many people saw or reacted to it, a Google Ad allows you to see exactly how many people clicked on it.
• Spend less money because SEO is free, plus a well-budgeted PPC campaign will boost your ranking for less than a costly radio ad or hiring an entire billboard.  
• Know your target audience inside out. When you distribute flyer templates or place brochures in mailboxes, you rarely interact with the people receiving them. With social media advertising, people can engage with you directly, and analytics provide valuable insights into their preferences.
• Combine methods easier. Social media posts can be planned and scheduled alongside Google Ads, and ad copy can be reused and updated quickly. Short videos can also be shared across multiple platforms. Now, try creating a print ad for a magazine and an audio ad at the same time—much harder, right?

We highly value word of mouth—there’s nothing more persuasive than a friend’s recommendation. That’s why we suggest spreading the word about your new business and investing time in traditional marketing by attending events or getting featured in niche print magazines.

However, with search engine ads and regular social media posts, you can reach far more people than traditional methods alone. So, let’s kick off your online marketing strategy the right way from the start.

How to start digital marketing?

First, your website is your online presence you have the most control over. Think of your main page as your handshake to close a deal. Here are some tricks for how to create a website with no experience.

Next to this first impression, your website performance is crucial. It needs to run fast on all mobile devices and its content should be fully optimized for search engines. Here you can find more information on how you can improve technical and content SEO on your website, blog, or e-commerce store.

Ideally, all your business profiles—whether on Facebook, Google Business, or LinkedIn—should be also optimized for search engines, with a consistent message across all platforms. Once that’s done, you can begin your digital marketing efforts.

Define your target audience and understand it

Know your potential customers, and you’ll truly understand your product or service! This goes beyond just demographics—it means understanding your customers’ online habits. When are they online? How do they browse? Are they casually window shopping, carefully researching, or making impulse purchases?

By knowing your audience, you can wisely invest in the right marketing campaigns and focus on the platforms where they’re most active. Unsurprisingly the top platforms for sales are Facebook, YouTube, WhatsApp, and Instagram.

SMART goals

Another buzzword: SMART, which stands for Specific, Measurable, Achievable, Realistic, and Timely. Setting clear goals using this method can help your small business grow. For example, a SMART goal might be: “Increase the customer base by X amount in X months.”

Lay out a digital marketing plan

Building on the example above, the next step to growing your customer base is to figure out how to achieve it—this is where a marketing plan becomes essential. Your plan should outline key milestones, like launching a new product or holding a winter sale. With your goals in mind, you can then plan each campaign. For now, let’s focus on increasing your customer base:

Build your contacts: email list

If your goal is to gain more customers, an email list is a great starting point for building loyalty. Use a paid social media ad to encourage your target audience to subscribe to your newsletter. Then, keep them engaged by sending valuable content, such as previews, vouchers, or useful tips. This will help maintain their interest and build a lasting connection.

Promotions

Create irresistible, one-time offers for new customers that make them feel like they’re gaining an exclusive advantage. The psychology of sales can help inspire attractive ideas for these deals. Be sure to highlight on social media that this promotion is available only to those who subscribe to your newsletter.

Retain & Reviews

Would you hire or buy from someone who has no reviews? Probably not. When it comes to deciding which product or service to buy, the number of positive reviews is the clincher. Encourage your current buyers to leave a review. Simply ask for it and link to your Google Business Profile, Amazon account, Trusted Page, or other review sources in your “thank you for your order” e-mail confirmation.

The customer relationship begins with the first purchase. Offer customer support and keep in touch.

What are the best online marketing strategies for small businesses?

Online advertising has many advantages and many options can be marketing budget-friendly.

SEO

Without SEO (search engine optimization), your online presence lacks value. Optimizing your website for search engines is essential. By tailoring your content and tone to match your target audience’s search intent, you ensure the right people can find you more easily.

Content Marketing 

While SEO involves including the right keywords and phrases in your written texts, content marketing goes a bit further than words:

• Keywords in the right context will perfect your SEO.
• Valuable content from which users can profit without reciprocating will be more tempting than a discount.
• Entertain and entice the reader with a story so that your mission is understood and can be supported.
• A balanced mix of short easy digestible text, eye-opening infographics, explanatory images, and quick informative videos make your web content a joy to follow.
• Introducing yourself, your story, and the mission behind your brand lets people believe in you.

Social Media Marketing

Social media marketing is not just Facebook and paid ads, it also covers activities on other social media platforms such as:

• Regular posts on all your social pages (Facebook, Instagram, YouTube, TikTok, X, Pinterest, etc.)
• Continuously carrying your brand (logo, motto, and tone of voice) throughout the account pages
• Consistent activity as a business on related pages or groups in the form of comments or likes.
• Same topic for one post on all media
• Keep up with your followers by replying to comments or engaging with them through games and polls.
• Adapting your social content to changes in the market and the habits of your followers.
• Encouraging your followers to share your content with others.

If you are just starting, we recommend beginning your activity on only one platform and extending this to a second one (preferably in the form of a video) later. Make sure it is one where you easily repurpose content, such as Facebook and Instagram.

PPC Campaigns/Google Ads

Google Ads are a form of paid search engine advertising where you pay for each click on an ad that features specific keywords frequently searched on platforms like Google or Bing. This is called a pay-per-click (PPC) campaign.

Modern advertising platforms use AI and smart bidding to optimize your campaign. They automatically adjust your budget to display your ad at the right times and places based on the keywords you select. This helps run campaigns efficiently while minimizing the risk of overspending.

E-Mail Marketing 

Having someone’s email address is having half the deal done. Once you have a person’s contact information, you can work on building a relationship that will make this person a loyal customer.

E-Mail marketing essentially means marketing through a newsletter. It also includes abandoned cart emails and maintaining regular, helpful, and informative contact with customers to keep them engaged.

The 3 most important things to keep in mind for successful email marketing are:

1. Always have a contact form on your website
2. Ask for permission to take people’s email addresses for marketing purposes on your site->GDPR
3. Utilize social media to reveal exclusive deals or news for your subscribers only, of course with the link to subscribe to your mailing list

Affiliate Programs

Letting other people advertise for you on their website or social media pages is what is known as affiliate marketing. With this, affiliates receive a specific direct link to your website or product, which they can integrate into their content. This link tracks everyone who clicks on it and later makes a purchase on your site. In return for bringing you a new customer, the affiliate receives a commission.

There are many affiliate programs for different markets and companies, such as Amazon Associates for almost everything, Template Monster for software and apps, or Teachable and Skillshare for online courses and education.

Did you know that Webnode has also an affiliate program?

Influencer Marketing

Getting prominent personalities to endorse your products and services is no easy feat but it can catapult you to big success.

Influencers can be classified into nano, micro, macro, mega, and celebrity influencers, with additional categories such as brand ambassadors and industry experts. For simplicity, let’s focus on what is realistic, the nano to macro influencers. Anything else is perhaps too big of a fish when you’re just starting out unless you already have great connections.

Nano influencers have fewer than 10,000 followers but are very engaged and loyal to their audiences, and thus ideal for niche markets or specific communities.

The micros have 10,000-100,000 followers on their channel and are often seen as experts or enthusiasts in their area of interest, whether it’s fitness, beauty, tech, or fashion.

Macro influencers have above 100,000 and up to 1 Million followers. They are usually well-known across multiple niches or even to the wider public, such as popular bloggers or YouTubers.

How would you get in touch with them? Befriend them on their channel by showing true interest and directly asking them if they would be interested in a collaboration. You should focus on reaching out to influencers who complement your market niche.

Measure and optimize your online marketing efforts

This is why you made SMART goals. Remember our example of a customer base of x in x month? Was it reached? And if yes, how? Was it a gradual increase or overlapping with your campaigns?

You will also want to measure how your followers on social increased and how many people left you a review after you sent them a thank you email. All of these numbers are KPIs (key performance indicators).

Collect Data

Each platform provides you with data, be it social media with social insights, Google Ads reports, your e-mail marketing software statistics, or your website through Google Analytics or Google Search Console. It’s important to regularly monitor this data to see trends and developments.

Optimize Ad-Campaigns

By optimizing each of your campaigns using methods like A/B testing or proven strategies (as discussed in our psychology blog post), you can determine which campaigns are more successful. For A/B testing, make sure to change only one element at a time—such as the headline or image—while keeping the ad text the same. This approach allows you to accurately compare the results and identify what works best.

Digital Marketing Loop

Online marketing is an ongoing process. From your perspective, it involves continually managing relationships with customers and partners. Globally, it is always evolving due to changes in Google algorithms, advancements in AI, and actions by competitors.

Keep an eye on these factors and stay updated with market trends. Remain flexible to adapt to any changes that come your way.

Understanding the best digital marketing strategies and how to implement them as a small business will help you stand out to the right audience searching for you online.

Explore also How To Use Content Marketing for Your Small Business

The post Digital Marketing for Small Businesses: Tips for Beginners appeared first on Webnode Blog EN.

Many statistics show that different things affect how long users stay on the website. For example, 38% of users will leave the website if the layout is unattractive while 53% will leave the website without even waiting for it to load if the load time is more than 3 seconds.

So, how to fix such issues? In this article, we have come up with a list of options you can try to increase user engagement. We will delve deeper into what tools might be used for specific cases, and give you tips on how to make the process smooth. So, let’s start!

1. Optimize Website Speed

Most users will agree that the most they will wait is 3 seconds for the website to load. Google also takes into account the page’s speed as a ranking factor. It means the slower the website loads, the lower the ranking it will get. Finally, loading speed is a significant factor if you consider creating or maintaining a website that should bring new clients and improve user engagement/conversion rate.

Tips for Optimization

You can find many tips and strategies to increase the load speed of the website. Here let’s cover the most common strategies that might help increase loading time.

• Compress images and files. If you have heavy images or files, use TinyPNG or ImageOptim to compress them as the more the image weights the slower the website will load.
• Use a content delivery network (CDN). If your website is used by users from different parts of the world, it is a good practice to use Cloudflare, Amazon CloudFront, or Akamai. They store the files on the local servers and send them to the users with the closest location. This way the content loads faster and users have better UX.
• Minimize HTTP requests. When the website loads, each element on it (images, scripts, and stylesheets) needs its own HTTP request to load. If you can reduce the amount of these requests – you can make the website load faster. To do that, you can combine multiple CSS and JavaScript files into one or use CSS Image Sprites to combine multiple images into one image file.

2. Improve Mobile Responsiveness

Every year, more and more people use mobile phones more often than PCs. Due to this, if a business wants to reach a broader audience it should consider implementing mobile optimization. It is about using responsive design and flexible elements to make your website flexible to every screen possible.

All Webnode website templates are responsive and ensure that your website will look good on different devices.

Tips for Creating a Mobile-Responsive Design

If you feel like this is your task to work on, consider the following tips.

• Use responsive frameworks. To make the design look good across various platforms and devices, you can use frameworks like Bootstrap or Foundation. They automatically adjust the content of the website to fit the screen width.
• Use flexible media files. When adding images and media to the website, make sure that it is scaled appropriately to the screen width. Use CSS adjustments (e.g., max-width: 100%) which will keep the images responsive.
• Implement a touch-friendly design. Make sure to place the important clickable elements inside the green zone to make them reachable. Also, avoid placing multiple clickable elements too close to each other to avoid accidental clicks.

Source: The Thumb Zone: Designing For Mobile Users

What Tools to Use to Test Mobile Responsiveness?

When implementing the steps mentioned above, it is important to check whether these things work or not. You can find many tools, both free and paid that can help in checking mobile responsiveness. The most common tools include built-in tools for developers, tools created by Google, or even websites that let you resize the view to see how it will work on different devices.

• Google’s mobile-friendly test. With this tool, you can check if the website meets Google’s criteria, and once checked, it shows instant results.
• Browser developer tools. Browsers like Chrome or Firefox have built-in developer tools that also have responsive design mods. Such a tool helps to check how the website will look on different devices with different screen widths.
• Responsinator. With this tool, you can see how the website looks based on different frames and also different tablets and smartphones.

3. Implement Interactive Content

The next thing you might find interesting which also might attract users and keep them engaged on your website longer is interactive content. Interactive content refers to any type of content that requires actions from users compared to regular content. For example, you might include polls and quizzes, videos, or even interactive infographics.

Benefits of Interactive Content

When implementing interactive content, the website gets several benefits. Since interactive content is meant to attract more attention, which, if done smartly, does its thing, it improves user engagement, makes the visits longer, and often helps to increase the conversion rate.

It leads to a more memorable user experience, improved customer satisfaction, and finally, a higher likelihood of achieving the website’s goals, whether it is about sales, sign-ups, or even brand awareness.

• Longer visit durations. With interactive content, users tend to spend more time on the website (up to 4-5x more pageviews), and if the content is worth it, they tend to return.
• Knowledge retention. If the content makes users engage with it, they are more likely to remember it for longer periods of time.
• Better conversion rates. Interactive content provides better personalization, which in return increases conversion rates. It happens due to users feeling more appreciated and feeling like they put more effort into the website compared to those without interactive content.

What Are the Types of Interactive Content?

Interactive content comes in different types that require active engagement from the user, rather than passive consumption. It allows users to engage with content, make their experience on the website better, and thus, help businesses improve by providing important insights on user behavior.

• Quizzes and polls. You can use this content in many different ways – from educational to entertaining ones, or even use it to gain feedback on new features or read information. Quizzes also can provide a more personalized experience based on user responses.
• Interactive infographics. This type of content allows users to explore the data in detail by clicking on different topics to find out about complicated info without much hustle. It is a good way to both keep the user engaged and increase visit time.
• Add interactive videos. When creating interactive videos, you significantly increase engagement time and conversions. These videos give viewers control, which allows them to feel more connected to your brand.
• Slideshow. It helps you catch visitors’ attention, engage them and convert them into customers.

4. Personalize User Experience

If you ever looked at any statistics, you could notice that personalizing user experience always adds additional points to the website and makes users return again and again.

For example, the research by Epsilon shows that almost 80% of users will buy a product from a company that implements personalization onto their website. So, let’s take a closer look at how to make personalization work and what tools can help.

Methods of Personalization

When implementing personalization on the website, you can use several methods. Personalized content can be used to create individual user experiences, which can improve user experience and user engagement, as well as foster customer loyalty.

With this approach, you can improve conversion rates and overall user satisfaction because, with such personalization, users feel more connected and valued and increase brand loyalty.

• Use of cookies to track user preferences. Cookies store user information (preferences and browsing behavior) which allows the website to remember all the previous interactions and fit the recommendations (show recently watched items or items based on the search) accordingly.
• Personalized recommendations and content. Another way is to use algorithms that will analyze the user behavior to suggest matching products or services (e.g., Netflix, Amazon).
• Email marketing personalization. The collected data from user interactions can also be used for email marketing campaigns. For example, you can customize target offers or product recommendations based on this data.

Popular Tools for Website Personalization

To make and manage website personalization, you should consider tools that will measure how personalized the content is, have tools to create and manage data, or use data to later create this personalized content.

• Optimizely.com – create and test the personalized experiences to see what might be the one thing that users like.
• Segment.com – use it to collect and manage user data to later use it to create personalized experiences.
• Monetate.com – with this tool, you can use user data to create tailored content and recommendations.

5. Improve Navigation and User Interface

Often the main issue, of why people tend to spend less time on the website, happens to be a poor navigation system and user interface. Some might find the menu structure too confusing or the way you have to look for the specific page way too difficult. Such things decrease user engagement and leave not the best feeling which results in them not wanting to return to the website.

To improve that, it is important to take into account how fast the user can navigate to the specific page, how clear and understandable the labels and icons are, and whether the user interface is in general appealing to the eye. Below, let’s focus more on the practical tips to improve navigation and user experience.

Tips for Better Navigation

There are many things you can implement but it is recommended to start from something basic. Things like menu structures, breadcrumbs, and search bars ease the user navigation greatly which in turn increases user engagement and lets users stay on the website longer.

• Simplified menu structures. Keep your website structure simple and organized. For example, use a minimal number of items on the page to avoid making users overwhelmed, and group related items under clear, concise categories, so that each item is easy to understand and is also easy to access.

Source: Website structure A to Z (with examples)

• Breadcrumbs and clear labels. If the hierarchy is too big, it is good to implement breadcrumbs for users to easily navigate the pages. You should use clear, descriptive labels so that the users would understand what each link means, as well as where it will take them.
• Search functionality. If you want to help users find content faster, create a search bar across all pages. You can also use autocomplete and filtering options that help users refine their results and find relevant information with ease.

6. Create Compelling and Regular Content

High-quality content is what makes the website stand out. Engaging content attracts visitors, keeps them on your site longer, and encourages them to return, as well as boosts SEO, which in turn drives more traffic to the website. If you can create valuable and engaging content regularly, it will build trust in your audience and make them return to get more useful insights.

Types of Content

When thinking of what type of content to put on the website, think of what you want your website to look like, how your users will react to it, and whether you are ready to spend time and resources creating content. It also has advantages, such as easier finding by keywords, better rankings, and showing users you understand the field you work in.

• Blog posts and articles. With articles and blog posts, you can deliver valuable information about your company, the insights you found, and generally useful tips and industry news.
• Videos and podcasts. Add videos if you want to keep the users on the website longer. Many people prefer the content to be visually or audibly created, such as tutorials or interviews.
• Case studies. To make your website look more professional, add social proof, and show how exactly you work, it is good to add case studies that will show that you can work with different clients and deliver 100% results.

7. Use Social Proof and User-Generated Content

You might think your website is okay, but there might be another reason why users don’t visit your website. In such cases, check your social proof and see if you can prove that your product indeed helps potential customers.

To prove it right, according to BrightLocal, around 92% of users read reviews before buying the product. This statistic shows how reviews and social media presence shape people’s preferences, so, don’t sleep on it.

Types of Social Proof

There are many ways you can increase your social proof so for you to make it less hassle, we have come up with a list of what you can start working on right away.

• Customer reviews and testimonials. It is a good practice to place customer reviews and testimonials on your website as it can potentially reassure new customers that your product is of high quality and worth using. Additional pieces of advice is to check outer review platforms (e.g., Google Maps, Trustpilot) as they are also a great way to shape traffic to the website.
• Case studies and success stories. Another positive option is creating case studies for users and potential clients to see what were the positive or negative experiences with your product and how it worked out.
• Social media mentions and shares. Use social media mentions and shares to show that your brand is being talked about and recommended by others. This type of social proof reassures users and gives them the feeling that if people they follow use this product, then it is a good one to try.

8. Implement Gamification

Gamification is a way that is widely used in improving user engagement with the website. It stands for implementing elements that increase user’s natural desires for competition, achievement, and reward.

Adact research shows that companies that implement gamification see an increase of 22% in customer retention. Additionally, 70% of Global 2000 companies use gamification methods in some form to boost their product engagement. As a result, it leads to higher user retention and increased time spent on your site, which makes the experience on your website more enjoyable.

Gamification Strategies

Gamification comes in different ways and it’s important to understand which one suits your specific case. Here, let’s talk about the most common uses of gamification and how it can influence website engagement.

• Points, badges, and leaderboards. Use a method to award users with points for making some actions as it makes them want to participate more. Badges and leaderboards are also a good way to foster competitiveness and give a sense of recognition of the achievements.
• Challenges and rewards. Create challenges that users can do and receive rewards (discounts, special content, virtual goods, or status upgrades).
• Progress tracking and goals. Let users track their progress or set goals (progress bars, achievement milestones) so they will feel a sense of accomplishment and continue working towards their goals.

Many websites implement gamification but few do it better than others. For example, Duolingo uses points, streaks, and leaderboards to motivate their language learners, while Khan Academy uses badges and progress tracking to encourage users not to give up and continue learning.

9. Improve Communication Channels

Finally, let’s talk about communication. The better you communicate with the users through your website and additional tools, the better the trust for your product will be and the more people will use it.

With improved communication, you also create a more engaging and interactive environment that keeps users coming back. Effective communication can also lead to higher user satisfaction, increased loyalty, and a stronger sense of community around your brand.

Types of Communication Channels

Effective communication comes in different forms, thus, it is important to find the one that works best for you. Each channel has its own unique benefits and can be used for different purposes as well as tailored to specific audiences.

• Live chat and chatbots. If you know users might have immediate questions about the product, add live chats to the website. Such tools can significantly decrease the waiting time and improve user experience.
• Email newsletters. If you release new updates, content, or products, and want your users to know about it, think of creating a newsletter. Personalized newsletters can re-engage inactive users and drive traffic back to your site.
• Social media engagement. Social media allows companies to interact with users where they spend a significant part of their time. Responding to comments under your videos/posts, sharing user-generated content, and participating in conversations related to the product topics can drive traffic to your site and boost user engagement.

Conclusion

To sum up, user engagement is a key to website success, conversions, and customer retention. Incorporating these strategies will increase user engagement and keep them coming back to your website.

Do you want to engage visitors more and keep them coming back? Start a blog and show them that you are an expert in your field.

The post 9 Ways to Increase User Engagement on Your Website appeared first on Webnode Blog EN.

A well-crafted marketing email with an engaging subject line and copy can immediately grab your customers’ attention. But at the same time, inferior and lousy emails can lead your messages to land straight into your recipient’s spam folder.

Today, we will understand email marketing’s importance and discuss the seven best types of marketing emails that you should include in your email marketing strategy to attract and retain customers.

Importance of Email Marketing

In this era of social media, many marketers may question email marketing importance.

However, email marketing is essential in more ways than one. For small businesses especially, it is like a marketing workhorse that keeps them in touch with their customers. 81% of brands use email as a crucial part of their marketing strategy.

But what makes email marketing so effective?

• Keeps you connected – Stay on your audience’s radar with regular updates.
• Targeted and personalized – Create engaging content that speaks directly to your subscribers.
• Boosts brand recognition – Consistent emails help people remember your brand.
• Drives traffic and sales – Direct calls-to-action lead subscribers to your website or offers.
• Cost-effective – Reach thousands at a fraction of the cost of traditional marketing.

7 Types of Email Marketing with Examples

1. Welcome Emails

A welcome email is the first email sent to your subscribers after they subscribe to your email list. You can use this email to introduce your business, offer product or service information, or simply express gratitude for subscribing.

Welcome emails let you create a good first impression on your new subscribers and get them interested in your brand. It is a good idea to deliver engaging videos or special offers to build a relationship with new contacts instantly.

Let’s look at some quick tips for crafting an effective welcome email:

• Start with a sweet and crisp subject line. (e.g. You’re In, Thanks!)
• Develop content that provides value to the subscriber
• Share your brand story in brief and mention what makes your brand special
• Personalize the welcome email instead of sending a generic automated message

Pipcorn’s welcome email is a fine example that aims to create a genuine, long-lasting relationship with its customers. The founders thank the customers for signing up and make a promise to send updates and promos.

The 10% off as a thank-you token is a great strategy to keep the customers engaged and drive sales.

Source

2. Subscriber-Special Offers

Want to make your loyal subscribers feel special? Offer them an exclusive subscriber-only discount code!

A special rebate might work better for a prospect already on your emailing list than a first-time website visitor. With the right incentive, you can turn these subscribers into customers and eventually, brand advocates.

Make sure to follow these tips to launch a successful subscriber-special email marketing campaign and further grow your email list:

• Provide special discounts or early access (e.g. 20% off your next purchase, just for you)
• Personalize the email content by addressing subscribers by name and recommend products based on past purchases
• Craft attention-grabbing subject lines (e.g. Don’t Miss Out! Exclusive Offer Inside!)
• Encourage immediate action with limited-time offers (e.g. Only 10 spots left)

OUAI surely knows how to appreciate their loyal subscribers with an exclusive deal. It invites all its loyalty members to shop using a special discount code called “loyalhighness19.” The use of compelling CTAs like “Don’t be shy” and “Fill your bag” further push the customers to make a purchase.

Source

3. Limited Time Offers

Limited-time promotional marketing emails highlight a time-sensitive deal, creating a sense of urgency in the customers’ minds.

These emails give the readers a short time duration to avail of a special offer- may it be limited edition products, special discount codes, or free shipping. The shoppers need to ACT NOW or miss out!

Limited-time offer emails typically play on the fear of missing out (FOMO) psyche of people –they encourage impulse buying where people get in on the action before the offer ends.

Some helpful tips to keep in mind while sending out limited-time emails are:

• Experiment with different types of limited-time offers (flash sales, early bird discounts, buy one get one)
• Clearly define the validity period
• Use compelling messaging (e.g. Get Yours Before They’re Gone)
• Tease the upcoming offer in advance via popups, social media ads, sticky bars, etc.

This email by the online beauty retailer, LOOKFANTASTIC is a great example that offers incredible Black Friday limited-time discounts to attract customers. “6 HOURS LEFT” in the subject line and banner compels the customers to act now.

Source

4. New Arrivals Email

New arrivals are a great way for eCommerce owners to promote their products while engaging their email list.

When you have an online store, you are quite likely to have new product arrivals every week or every month. Online shoppers are always looking forward to finding out what’s new in store for them. So why not keep them informed by sending them new arrivals emails every couple of weeks?

Here are some tips for writing effective new arrival emails:

• Spark curiosity with compelling subject lines (e.g. Guess What Just Landed in Store for You!)
• Use stunning product images and descriptive copy to make your products look irresistible
• Highlight your product’s USP in your email
• Include an attractive and enticing offer for your customers
• Try to come up with different ways to show your products in action
• Consider sending out a teaser/product hype email before the new arrival email to build anticipation

This new arrival email by BCBG is sharp, crisp, and compelling. Apart from directing the recipients to the website to shop the new collection, it also includes an attractive markdown offer and perks like free shipping.

Source

5. Holiday Special Offers

Getting the perfect holiday gift for your loved ones is never easy. TBH- downright stressful, isn’t it?

Holiday emails that help readers to come up with the perfect gift and endorse your products (of course) present an excellent way to grab your customers’ attention.

It helps you stay at the forefront of your customers’ minds while driving sales, engagement, and brand visibility.

Here are some quick tips for your holiday email marketing campaigns:

• Start your holiday email campaigns early, ideally a month before the holiday
• Create attractive holiday email templates with countdown timers to create a sense of urgency
• Include interactive content such as holiday quizzes or advent calendars to engage readers
• Use engaging holiday email subject lines (e.g. – Make Your Holidays Sparkle: 30% off Inside)
• Offer exclusive holiday offers like free shipping, discounts and promotions
• Create interesting holiday gift guides

Gift guides during the holiday season work like a charm, and this one by P & Co. surely grabs eyeballs. It makes Christmas shopping easy by highlighting certain product categories that can make for a great gift.

Source

6. Re-engagement Emails

Re-engagement emails encourage inactive or lost subscribers to re-engage with a brand. These are sent to people who haven’t opened your emails in a while or opted out of your emailing list.

These emails can include exclusive content or special incentives like discount codes. The idea is to reignite interest and reactivate the lost subscribers and retain them.

Moving on, here are some actionable tips to keep in mind while crafting re-engagement emails:

• Use advanced segmentation to identify inactive users and the reason why they dropped out
• Create personalized, dynamic content based on each user’s preference
• Offer special incentives like a coupon code
• Send survey emails to request feedback to understand why customers became disinterested
• Always end the email with a strong CTA

Duolingo uses an emotional and motivational approach to re-engage inactive users. The email below acknowledges the recipient’s break from language lessons in a supportive way, and at the same time, motivates them to re-engage.

The way Duolingo subtly highlights the progress of other learners gives an additional nudge to the recipient.

Source

7. Giveaways or Contest Emails

Creating excitement around your brand can be challenging. People get interested when they see value for themselves. One effective way to spark that excitement is through an email giveaway.

Giveaways and contests give people a chance to win free prizes. It is a brilliant strategy for driving traffic to your website and attracting and retaining customers. Giveaways have a conversion rate of 34% (way higher than all other types of content!)

Although there is no universal giveaway email marketing template, there are a few best practices to help you launch a successful campaign:

• Outline your giveaway email sequence (e.g. giveaway announcement-reminder-winner announcement-follow up email)
• Craft a compelling subject line (e.g. Epic [Brand’s] Giveaway Starts Now)
• Add the necessary giveaway details in the body, including the date range for the contest, eligibility criteria, rules to enter, etc.
• Use attractive graphics and ensure the gift prize is enticing

This exclusive giveaway by Not Pot truly stands out for its colorful design and engaging crossword piece.

The best part? The giveaway promotes the brand’s products not just as the prize but also through answers to the crossword puzzle.

Source

Boost Engagement with Effective Emails

The power of marketing emails is crucial for attracting and retaining customers in 2025. Each type of email, from welcome emails that make a lasting first impression to thank you emails that reinforce customer loyalty, plays a unique role in building and maintaining strong customer relationships and driving customer advocacy. 

Writing high-converting marketing emails is not easy. But with some inspiration and a creative flair, you can certainly craft compelling marketing emails that grab your customers’ attention right away.

Remember to focus on winning subject lines with power words, and utilize effective persuasion triggers to nudge your prospects to take action.

Natasha Merchant

She specializes in content marketing and has been doing it for more than 6 years. She loves creating content marketing maps for businesses and writing content for various publication websites. At present, she helps SaaS companies improve their online visibility through SEO, content marketing, and link building.

natasha@saasbuy.com

The post Best Marketing Emails to Attract Consumers in 2025 appeared first on Webnode Blog EN.

Index:

• How do websites make money?
• How much money can you make from a website?
• How to start website monetization
• Ways to monetize a website

How do websites make money?

Before you start employing website monetization strategies, you will need to set up a website or blog. In case you don’t have one yet, you can create it in just a few clicks thanks to Webnode’s beautiful website templates. Once you get things up and running, you can start thinking about how to monetize your website.

Webnode website templates

There is no need to pick only one of the monetization strategies listed below – you’ll likely want to combine a few of them to maximize your profit. Through patient testing and investing some time into the process, you will learn which website monetization strategies work best for your site.

How much money can you make from a website?

How much money you can make from a website can vary greatly depending on the monetization methods you use, the time and effort you’re able to invest, and the amount of traffic you generate. Website monetization can be a great way to earn a few extra bucks on the side each month or you can build it to be your primary source of income.

How to start website monetization

Establish your online presence

First and foremost, you will need to build an attractive, user-friendly website. If making money from your website is your goal, you may want to consider this when deciding which kind of website to create as some are easier to monetize than others.

Webnode’s website builder makes it easy to get started in a matter of minutes, no matter which type of website or niche you choose.

Create original and helpful content

Nowadays, with a plethora of websites and blogs accessible online, it’s crucial to stand out. To make that happen, you will need to create valuable and authentic content that will attract and satisfy your visitors.

A good way to do this is by writing informative texts, providing solutions for your visitors’ problems, or sharing your professional knowledge. Creating content that matches your audience’s needs, answers their questions, and provides actionable insight is essential to ensure that they keep coming back to your website for more.

Optimize your website for search engines

Search Engine Optimization (SEO) is the process of enhancing your website so that it gets the highest possible position in organic search results. Simply put – when done correctly, SEO will help your blog rank among the top posts on the Google search page.

Typically, there are two main ways to make sure your website is Google-friendly. The first, ensure the code and all the other complicated technical things are correctly set up. If you create a website using Webnode, you don’t need to worry about this. We regularly update the code to meet the latest standards.

The other way is to effectively use keywords that have the highest traffic and a lower amount of competition in your industry. It’s important to do proper research and identify the keywords that will be most impactful for your website. Proper optimization will help you achieve excellent visibility in your market and attract visitors from search results. 

You can use tools like Semrush, Ahrefs, or Google Search Console to identify which keywords to target. Then prepare your content accordingly. You can find out more in our SEO tips and tricks guide.

Build your audience and reputation

Finally, you need to start driving visitors and customers to your website. The amount and type of traffic are an important factor for many monetization strategies. 

Staying on top of the latest trends can help your brand be discovered through various social media platforms such as Facebook, YouTube, LinkedIn, Instagram, and TikTok. Once you’ve established an audience there, you can drive them to your website through engaging posts that highlight your valuable website content. 

Partnerships are a great way to expand your reach and build your audience. This strategy works best when you partner with someone who has an audience who your website would resonate with.

There are various ways they can share your website with their audience such as social media promotion, product reviews or guest posts.

Continue generating engaging content for them. Brand building is important to ensure that you create a loyal audience that keeps coming back to your website time and again.

Ways to monetize a website

Once you’re generating a decent amount of traffic, you can start thinking about how to monetize your website.

1. Sell Ad Space with Google AdSense and its alternatives

Selling ad space is one of the easiest and most straightforward ways to monetize your website. This undemanding method will enable you to make money simply by posting ads online. 

There are various platforms offering tutorials, tips, and tricks on how to monetize a website with ads provided by professional marketers. You can also calculate the expected profit by using specifically developed tools. 

Google AdSense

Google AdSense is a well-known platform for selling ad space on your website. To get started, you need to sign up for their system here. Once your website meets the conditions and is approved, you just put the obtained code into your website and you’re good to go. The process is even easier if you have a Webnode website – learn more about how to implement AdSense in your Webnode project.

Google lets you use countless settings to help you put ads on your website and obtain profit effectively. You can even make the ads look like an organic part of your website by choosing fitting visuals. Some testing will be required initially to figure out the best settings, position, or number of displayed ads for your website. 

Agencies

While AdSense is easy to use, Google isn’t the only provider of digital ads. You can collaborate with other (local) media agencies as well.

Selling ad space in the form of pictures, videos, animation, or retargeting is an easy method to earn money online. It can be set up quickly and, after initial testing, requires a low level of maintenance.

However, with this method, your ads could get blocked by ad-blocking plugins your visitors might use in their browsers. Also, the revenue from selling ad space might not be that high since it depends directly on your website traffic.

2. Start affiliate marketing

Webnode Affiliate Program Dashboard

You don’t need to have your own products and services to sell to make money with your website. Affiliate marketing is suitable for beginners and a great way to make money as a blogger, for example. 

How affiliate marketing works is that you promote the products or services of other companies on your website using a unique affiliate link. 

What is an affiliate link?

Affiliate links are the unique links you can use to promote a particular product or service. These links are tracked using cookies so that every time someone makes a purchase using one, you will receive a commission. 

To get an affiliate link for a product or service, you will likely need to reach out to the company directly and enroll in their affiliate program. There are also a number of affiliate platforms you can sign up for where you can get affiliate links for a range of products and services in different industries.

Affiliate practices

This can be done by including the links in blogs or on a product recommendations page. You can also include affiliate links in your newsletter, social media posts, or in banners placed throughout your website.

Another great way to promote the product or service is to write a review and include your affiliate link. An honest review can help a buyer decide to make the purchase. Similarly, a comparison article helps your reader decide between several products or providers.

These types of review articles receive the best affiliate conversion rate because they help convince the reader to make a purchase. 

Generate leads

In a similar way to affiliate marketing, you can make money from a website by generating leads to other relevant websites. The difference is that in this case, the company will pay just for driving traffic to their website. It doesn’t matter whether a visitor stays there or makes any purchase.

Webnode also has its own affiliate program. If you sign up and one of your website visitors  purchase our premium services through your affiliate link, you will receive $100. 

Affiliate marketing is a convenient method for earning a fair amount of money, but it will require gaining your visitors’ trust and choosing the most suitable affiliate partners.

3. Sell sponsored content

As an alternative to joining an advertising network, you can cooperate with the brands directly by publishing sponsored content. This works best if you have a big enough audience that companies are willing to pay you to promote their products or services on your website. 

The idea is simple – you write a feature article or review promoting a product or service, publish it on your website, and the company pays you for it. Again, it is best to only promote companies that you believe in and that align with the interests of your audience. You can easily get started building a blog where you can offer sponsored content opportunities by using one of Webnode’s templates.

4. Accept paid guest posts

Offering paid guest posts is a great alternative to sponsored content if you don’t want to invest the time and energy into creating the content yourself. With this monetization strategy, you’re essentially selling space on your blog for companies to place promotional content that they’ve written. 

If your website has a good domain authority, you will probably receive requests for guest posts as this is a popular tactic that companies use to improve the SEO of their own websites.

5. Build a paid email list

If you already have plenty of regular visitors returning to your website for more of your great and original content, you might want to consider offering a paid premium mailing list where you share exclusive content and insights. For this website monetization strategy to work, however, you must share truly valuable content and insights that your audience feels are worth paying for. Moreover, implementing email verification ensures your premium mailing list strategy remains effective, keeping your audience engaged with valuable content reliably.

We strongly recommend using your own domain for your website if your goal is to create a premium mailing list. This will make your website look more professional and will let you create, and email address with your domain. Using services such as Mailchimp, Ecomail, or Mailerlite make it easy to set up email marketing. Platforms like Substack are also good options for creating a paid premium mailing list.

6. Sell digital products

Make money by selling digital products

Nowadays, digital content monetization is a vast topic and there’s no limit to the type of digital products you can sell online via your website. From ebooks and images to templates and online courses, you can put your creative skills to the test and make money from your website with unique digital products. 

Digital products are great because they don’t require any industry or upfront costs. However, they typically sell at a lower price point so this monetization strategy works best if you already have an engaged audience willing to buy from you and are actively driving large amounts of traffic to your website.

7. Create membership websites with premium locked content

Membership Website

One of the best ways to monetize a website is with a membership. This strategy gives your website visitors the opportunity to be part of an exclusive club and receive premium content. A membership site can include special forums, online lessons, webinars, or gated content like news, insider information, pictures, videos, or online streams.

Selling a membership subscription is an excellent way to make money with your website because it is a predictable recurring revenue stream. However, the challenge with this monetization strategy is that you have to ensure that the members are consistently getting enough value from your membership that they’re willing to continue paying for it.

8. Sell your freelancing services

Physical or digital products and memberships aren’t the only things you can sell online. Whether you live as a digital nomad or simply love working from home, you can promote your skills on your website and sell your services as a freelancer!

Create a captivating website presenting your experiences, abilities, and portfolio to help attract new clients. Be sure to also showcase your best work and include impactful references and testimonials from previous clients.

This monetization method is perfect for freelancers like photographers, illustrators, musicians, writers, teachers, life coaches, online marketers, handymen, and many more types of professions. We have prepared plenty of portfolio templates you can choose from to help you get started.

Don’t forget to include a form or design a Hire Me section at the bottom of each page so your potential customers can contact you quickly. 

9. Accept donations

Donation website

Are you a creative freelancer who produces music, draws pictures, or writes short stories? You can monetize your website by asking fans to support your work through one-time or regular donations via PayPal or other special services like Patreon. You can put these widgets in your Webnode project and thus create a donation website.

The fee itself does not have to be high – ask them to buy you a coffee or an avocado toast, for example. In return, you can offer your supporters a piece of your original work.

This method is popular among game streamers as well. If you can entertain your viewers and build a loyal fanbase, they will love to keep you going.

If you are a non-profit or provide free and quality valuable content for your local or Internet community, you can ask for support too. Let your visitors choose the level of their donation by offering some little rewards in return.

10. Sell products and merchandise

A tried and true method for earning money with your website is to start an e-shop. There’s no limit to the type of physical products you can sell on your website. If you have a loyal following, selling branded merchandise such as tumblers or T-shirts with your logo on them might also be an option.

However, this monetization strategy will also involve a lot of other skills such as marketing, logistics, and product inventory storage. You may also incur upfront costs if you produce your own products.

When having an ecommerce website, it is important to make use of an enterprise consent management software where you can adhere to online data privacy regulations.

Thankfully, if you want to make money from your website by selling products, Webnode makes it super simple to get started with professionally designed e-commerce templates.

11. Take advantage of dropshipping

Dropshipping is a great alternative for those who want to sell physical products on their website but don’t want to deal with all of the logistics involved in fulfilling orders. With this website monetization strategy, you work with a supplier and sell their product inventory through your website and then they ship it out to the customer.

If you’d like to design your own products rather than selling someone else’s, print-on-demand services might be worth looking into. The print-on-demand platforms work well if you’re planning to sell items such as mugs, t-shirts, or tote bags. They can save you a lot of time and logistical headaches when compared to a traditional eshop model but give you the freedom to create your own unique designs.

12. Build a valuable website and sell it (Website flipping)

Once you’ve cracked the code on how to monetize a website, one monetization strategy you might consider is flipping websites. Essentially, you create a website, monetize it so it has value, and then sell it. If you’re great at optimizing and driving traffic to websites, you can also sell websites with a domain that has high SEO value.

While you may be able to sell websites for a high price, this method typically requires a decent amount of time and effort to build websites up to a point where they’re profitable to sell.

Summary

There are many ways to monetize a website, whether you choose to run an online store, create an engaging membership, sell your freelance services, or utilize the power of affiliate marketing.

However, a website won’t start making money until you understand your audience and choose the monetization strategy that works best for you. Don’t forget to combine methods to maximize the money you can make from your website.

Improve your website and monetize it

The post How to Monetize a Website? 12 Best Ways appeared first on Webnode Blog EN.

Get $100 for any first Premium Plan

Whenever someone comes from your website to Webnode to register a new account with us and purchase any of our Premium Plans:

Mini, Standard, Profi, or Business

you will receive a 100 USD commission. This happens when a plan is purchased for one website for the first time. Just imagine if that new customer creates several websites and buys 3 plans – you will have 300 USD extra to spend on your next holiday!

You bring us customers. We bring you money.

Timing is not always everything. The new customer you recommended is associated with your affiliate account and our system. Forever. It does not matter when this user purchases a Premium Plan.

Let’s have a look at how it works:

You have your website (with any provider). Upon registering as an affiliate with Webnode you receive a unique affiliate link, which you embed into your site. Now, every visitor of your site who lands on any of our portal pages is tracked.

When a visitor decides to sign up within 90 days and at any time later purchases a Premium Package for his/her website, you get your 100 USD commission. The user may register multiple website projects and purchase Premium Plans for all of them; in that case, you will receive multiple commissions. Even if the first Plan is bought many years later.

Note that you need to have earned a minimum of 300 USD for the commission to be paid out. Once you reach this amount, your affiliate account will be verified. The verification process involves a PIN that we send you via post, which you then need to confirm by sending us an email.

After that, your account is fully set up and you can reap the rewards.

More projects, more money

The number of projects a user can have is unlimited. Many have more than just one website. After all, they came to your recommendation and will be keen to develop their websites for various purposes.

For example, Mr. Mondo has just registered with Webnode after learning about us via your site. He created an online store to sell brand-new mobile devices and their fancy accessories around the world. In his free time, he is chasing wild boars with his camera. Who would have known about his funny hobby, if he had not created his photography portfolio site?

And you have earned a double commission, as two first Premium Packages were purchased for two website projects. Sounds easy, right?

Simple affiliate links

You can direct our users to Webnode without special codes or links. Thanks to so-called DirectLinks, you only need to enter your website address to your affiliate account. We will approve and confirm the DirectLink you set up.

If your affiliate link is e.g., webnode.com/r/519cbf42afe87, after DirectLinks verification, you can place just a webnode.com link on your website and the system will still recognize that you brought the customer. 

DirectLinks, in comparison to banners or integrated affiliate links through linked text or images, is less pushy and presumptuous. Let’s admit it, we all prefer subtleness and fewer loud adverts nowadays.

How to start?

• join our affiliate program
• agree to our conditions
• have a bank account
• insert the affiliate link or DirectLink

and…

• have lots of connections who like to increase their online presence
• wait for your PIN to verify your account
• happily receive your rewards

Join Webnode’s Affiliate Program

The post Join Webnode’s Affiliate Program and Increase your Passive Income appeared first on Webnode Blog EN.

Types of Pop-ups Marketing Campaigns

Pop ups are a type of promotional or informational offer that displays on top of the website content and can quickly capture a visitor’s attention.

Many people use them as CTAs to get the visitor to do something. However, your marketing goals may differ, and you may also find yourself using multiple types of pop ups. Most marketers fall into a trap where they use only one pop-up type for each situation. They take generic popups and put them on each page, but it doesn’t help with conversions.

Here are the top 10 types of pop-ups you can have on your site:

1. Exit-Intent Pop-ups

Exit-intent technology can track the mouse movements and detects when a visitor is about to leave a site without buying something or leaving their information.

This type of pop up is used for capturing leads and preventing cart abandonment, typically by showing a widget or popup when the cursor leaves the site’s frame.

For example: When the visitor goes to the landing page and tries clicking “back” to the last page, your exit-intent popups show up. When the visitor chooses to leave your website, they are already on the next task. This is actually the best moment to capture their attention with an irresistible offer!

Exit-intent popups often show in the middle of the screen, so it’s the visitors choice to act on them. They don’t have distractions right now; they can engage with it or close it. The goal of making this type of pop-up is to offer something different from the landing page popup.

If they didn’t convert on that page, you want to offer something different or with more value.

Website pop up example: Takecareof.com knows how to handle exit-intent popups effectively. You don’t want to add a ton of information, and this brand didn’t:

2. Countdown Pop-ups

Typically, countdown pop ups are a great choice if you want to create a sense of urgency for the user. This can help you speed up those conversions and get more sales or email sign-ups.

You still have a pop-up that shows up at a specific time. However, it has a timer on it, counting down until the end of the special offer. With that, you can customize the color and size to meet your needs.

Countdown pop ups are quite effective because they push customers to action. You give the impression of a deadline and scarcity. If you do it right, you could see 200 percent or more improvement in your conversions.

These popups are ideal for time-limited sales and offers. You’re showing that the time is running out to act, so the customer must decide mmediately if they want to take advantage.

These work great for Cyber Monday and Black Friday deals, bundle sales, and more.

Website pop up example: Sam’s Club did its countdown popup well for a Black Friday event:

You can see that it shows pertinent information (end of the sale) and offers a shop now button. Plus, it also includes the weekly cyber sale data!

3. Video Pop-ups

Videos are the way of the world now. Most users prefer to watch videos and have streaming services, such as YouTube and Netflix.

As such, companies need to get in on the action with video pop ups. They are the best way to make sure that your videos are seen and noticed. Plus, you can usually pull it all together in a few minutes.

Often, words aren’t enough to show off your service or product. You can add a video so that users get a better idea of how it all works. When someone goes to the product or service page, you can have the pop ups available to start playing immediately.

While you should always give them the option of clicking off, it’s a great way to get users engaged and more excited about what you offer.

Some of the most notable brands using video pop ups include Walmart and Amazon. However, there are many others.

4. Social Proof Pop-ups

Social proof pop ups work very well to convert visitors to your site into prospects and subscribers.

Though it’s usually applied to paid ads, email marketing, and web copy; markets should be using social proof more with their on-site messages.
Many times, companies use these pop ups to show what other customers are saying. These reviews can sway a person to buy if they’re on the fence.

Website pop up example: Casper uses social proof pop ups to display company reviews on their homepage, on landing pages, and as popups.

5. Mobile Pop-ups

Mobile popups can include different things. Generally, they are only shown to those using a mobile device, such as a smartphone.

Typically, you use them to request the person’s location and contact information, or to offer a special deal. You can also ask to add your event to their reminders or calendars.

Often, you can show visitors a teaser before the pop-up. That lets the visitors preview the information. If they’re interested, they can click on the pop-ups to learn more.

There are so many brands offering mobile pop ups right now. Amazon is the most common, but any company that has a mobile-friendly design should be using mobile popups.

Right from the beginning, it has a pop-up asking you to sign in.

6. Slide-ins

Slide-in pop ups are often the go-to option because they can be used for different things. For example, you can create urgency, boost sales, and grow your subscriber list. They can come from any page area to generate leads for most situations.

Often, you want it to move quickly so that the user can see it sooner. However, slower-moving slide-in pop ups can also be beneficial. In fact, many people use them for contact forms.

Slide it in at the beginning or wait until the user has had a few moments on the site.

Soxy is a great brand offering bold socks. On the homepage, it flaunts the fact that you can get some free socks. The slide-in pop-up comes almost immediately after, asking you to take the quiz to see if you qualify.

7. Gamified Pop-ups

Gamified pop ups are often highly effective. They can turn a standard pop-up campaign into a game. People can actually play the game from the pop-up itself or be taken to another website.

Most companies choose a spin-wheel pop-up. They are great at grabbing the attention of the user, but also gives them more incentives to follow through with the call to action.

To make gamified pop ups more effective, you must ensure that the “prize” is worth their time and the action you want from them.

Salt Supply Co. has a great gamified pop-up. It’s simple because you just add your email address to gain entry into the prize pool.

8. Floating Bars

Floating bars are ideal for contact forms on landing pages. They can provide you with better quality leads because the customer actively gives their information.

Floating contact forms or bars are an easy way to get information about the user. That person might have a specific question, and it’s easy to reach out to them for a sale. Adjust what you’re asking based on your business.

Most businesses ask for an email address or phone number. When it comes to emails, it’s crucial to keep up with phishing statistics and check them all the time to ensure your customers are having a safe experience with your company.

Floating bars can be used to offer free shipping and other benefits, too. For example, Love Life Abroad uses its floating bar pop ups that way instead of for contact forms:

9. On-click Pop-ups

On-click pop ups are quite exciting because they are seen by those who are interested in what you’re offering. Therefore, you’re more likely to get a warm lead for those campaigns and see higher conversions, too.

They work when you embed a particular pop up campaign trigger into anchored text; it’s easy to do with the right tool. When a user clicks on that particular link, the pop up campaign appears.

Stays.net did that very well, increasing its monthly sales by about 10 percent.

10. Pop-up survey

Popup surveys are also called on-page surveys or widgets, and they’re a special type of customer feedback survey. Companies often use them to gain insights from visitors to the website in an unobtrusive way.

Visitors are browsing the site or using the app on their smart device, and are asked if they would take a survey when they’re finished. Often, the survey popups come from the bottom right or left of the page. However, it might be triggered initially or at a certain point in the person’s scrolling.

Colgate is just one of many brands that ask for your feedback with website survey popup. Most of the time, it’s best to ask immediately and then use the exit-intent pop up design to bring up the survey when they try to leave.

Often, service providers such as WebMD, local utility companies, and the like include surveys. They want to know that they’re providing you with the information you need.

While you might not sign up, the goal is to offer the right options so that you want to return to the site when the need arises.

Many companies use survey pop ups when you fill out contact forms for customer service. That way, they can make sure that the person you spoke or chatted with helped you effectively.

Creating Your Website Pop-ups

• Create a website. Webnode is a drag-and-drop builder that offers three website solutions: eCommerce, business, or personal sites.

• Website pop up design is key. Choose a pop-up creator that offers various templates for chat, push notifications, surveys, mobile overlays, exit-intent popups, and others. Also ensure that the pop-up creator uses machine learning and predictive algorithms to help.

• Ensure that the pop-up creator integrates well with Webnode and other third-party apps you might use to run your store or site.

Conclusion

Pop-ups are designed to help with conversion, increase revenue and increase subscribers. They are a common way to grab someone’s attention when they do something specific, such as click on a link, try to leave a page, or perform similar actions. There are many types of pop-ups, for example, for contact forms or even exit-intent pop-ups.

The post 10 Pop-Up Marketing Campaigns to Increase Your Success appeared first on Webnode Blog EN.

More and more brands are using video marketing strategies through various channels and platforms to promote themselves.

In addition to marketing their products and services, companies also use video marketing to train their employees. Video marketing has its own advantages through being efficient, clear, precise, flexible, succinct, and fun.

Moreover, video content keeps people engaged. It not only sparks the interest of your target audience, but also helps incorporate value-added strategies that generate better output.

The main reason companies need to choose video marketing is to improve engagement.

With high competition and an extensive marketing network, it is a challenge to generate engagement. Luckily, video serves as a powerful tool in helping you build a strategy that can attract maximum customers.

Want to know how?

Creating a video of your products and services using the best AI video editing app ensures it serves educational, informative, and entertaining purposes and fits perfectly into your workplace.

Your video will serve no purpose if it can’t be incorporated into your core marketing strategy. Therefore, you need to produce an interactive and entertaining video that your target audience can connect with. Anything monotonous will shift their attention away from your brand.

If you haven’t implemented videos into your marketing strategy, then you’re missing a trick. For videos, authenticity is all that matters. For example, if you are selling a video creation platform, you can explain its functionality and features with the help of videos.

Providing such information that shows customers why this service matters to them will make them bankable for you.

Video production is also an inexpensive method for generating returns. Moreover, thanks to advancements in technology, you can quickly shoot a video from your smartphone and edit it on software like InVideo within minutes.

Why do you need to focus on video marketing?

In the past few years, there has been a surge in the popularity of video content. Whether it is Instagram, Facebook, or even LinkedIn, people are using video content to reach more and more customers or followers.

In light of this trend, a study by Jack Wright from FreeVisuals further supports this shift in marketing strategies. Their research indicates a significant rise in the number of marketers who are now integrating video content into their campaigns, underscoring the growing importance of video in reaching a wider audience across various social platforms.

Tips to create a seamless video experience for your customers

Be clear with your goals

Clear goals are they key to success. There is a reason that you are incorporating a video marketing strategy, so you need to be well acquainted with why. Ask yourself these questions:

• What do I want my customers to know?
• Why does this video matter to them?
• How will the video benefit them?

Having these answers prior to producing the video will give purpose and direction to it. Otherwise, you will end up with a meaningless video.

In addition, you need to know whether you want to create a practical or a theoretical video for your target audience; this will help you make a concrete decision to create either an interactive video or a tutorial video.

Produce short videos

With a long video, the chances of it becoming monotonous are high. A long video will surely make your viewers tune out, negating the whole purpose of the video.

Humans have short attention spans, so make the most out of it by segmenting your videos into short bits to generate more effective results. Some of the advantages of this are:

• It outperforms the motto.
• Attracts more viewers.
• Keeps viewers engaged throughout.

Combine with interactive content

Have you seen videos on YouTube with a questionnaire at the end or the beginning? Such videos attract more customers as people are intrigued to know more about themselves or the products.

With such surveys, you can determine whether incorporating video marketing was useful or not. Also, interactive content can help you remove all doubts a customer might have about the products or services. Some ways to do this include:

• Add quick tests at the end of the video.
• Close-ended questions come in handy with interactive video.
• Integrate questions inside the video to drive better engagement.

A question-answer sequence makes an interactive video more interesting for viewers, keeping them focused and engaged.

Create a video in which a story unfolds, leading the viewer to participate more, and incorporating the session into their work journey.

Types of marketing videos

Demo Video – These videos are used to showcase your product’s functionality, helping users with a tour of your product or service.

Brand Video – These videos are used for advertising campaigns that introduce the audience to the vision, product, and service of the company.

Event Video – These videos are used for business purposes, such as hosting or videos that show the highlights of conferences, seminars, table discussion, etc.

Expert Interviews – These videos involve conversations with experts from the same industry, sharing their perspective and sense of direction in the industry.

Educational Videos – These videos are used to build foundational knowledge for a better understanding of a business and its solutions.

Explanatory Videos – These videos are used to educate customers on the need for a product or service.

Testimonial Videos – These videos provide authenticity of a product or service from the customer’s point of view.

Animated Videos – These videos use strong visuals that attract more viewers, helping them to grasp a concept in a much better way.

Conclusion

Videos are fun to watch. They state a clear and precise message. The nature of these videos encourages the target customers to communicate, promote, educate, and engage with your brand.

You can employ the help of video editing software such as InVideo to create interesting and captivating videos for your marketing strategy.

Don’t forget to read the instructions on how to monetize your website step by step.

The post Video Marketing: The Marketer’s Guide appeared first on Webnode Blog EN.