10 Pop-Up Marketing Campaigns to Increase Your Success

Pop-ups on websites have proven to be an effective method for generating more conversions. However, you may not realize how many pop-ups exist. Each one serves a specific purpose, so one popup may not work for every campaign. Learn what the different types of popups are and how to use them effectively to increase sales, email sign-ups or conduct surveys.

Types of Pop-ups Marketing Campaigns

Pop ups are a type of promotional or informational offer that displays on top of the website content and can quickly capture a visitor’s attention.

Many people use them as CTAs to get the visitor to do something. However, your marketing goals may differ, and you may also find yourself using multiple types of pop ups. Most marketers fall into a trap where they use only one pop-up type for each situation. They take generic popups and put them on each page, but it doesn’t help with conversions.

Here are the top 10 types of pop-ups you can have on your site:

1. Exit-Intent Pop-ups

Exit-intent technology can track the mouse movements and detects when a visitor is about to leave a site without buying something or leaving their information.

This type of pop up is used for capturing leads and preventing cart abandonment, typically by showing a widget or popup when the cursor leaves the site’s frame.

For example: When the visitor goes to the landing page and tries clicking “back” to the last page, your exit-intent popups show up. When the visitor chooses to leave your website, they are already on the next task. This is actually the best moment to capture their attention with an irresistible offer!

Exit-intent popups often show in the middle of the screen, so it’s the visitors choice to act on them. They don’t have distractions right now; they can engage with it or close it. The goal of making this type of pop-up is to offer something different from the landing page popup.

If they didn’t convert on that page, you want to offer something different or with more value.

Website pop up example: Takecareof.com knows how to handle exit-intent popups effectively. You don’t want to add a ton of information, and this brand didn’t:

2. Countdown Pop-ups

Typically, countdown pop ups are a great choice if you want to create a sense of urgency for the user. This can help you speed up those conversions and get more sales or email sign-ups.

You still have a pop-up that shows up at a specific time. However, it has a timer on it, counting down until the end of the special offer. With that, you can customize the color and size to meet your needs.

Countdown pop ups are quite effective because they push customers to action. You give the impression of a deadline and scarcity. If you do it right, you could see 200 percent or more improvement in your conversions.

These popups are ideal for time-limited sales and offers. You’re showing that the time is running out to act, so the customer must decide mmediately if they want to take advantage.

These work great for Cyber Monday and Black Friday deals, bundle sales, and more.

Website pop up example: Sam’s Club did its countdown popup well for a Black Friday event:

You can see that it shows pertinent information (end of the sale) and offers a shop now button. Plus, it also includes the weekly cyber sale data!

3. Video Pop-ups

Videos are the way of the world now. Most users prefer to watch videos and have streaming services, such as YouTube and Netflix.

As such, companies need to get in on the action with video pop ups. They are the best way to make sure that your videos are seen and noticed. Plus, you can usually pull it all together in a few minutes.

Often, words aren’t enough to show off your service or product. You can add a video so that users get a better idea of how it all works. When someone goes to the product or service page, you can have the pop ups available to start playing immediately.

While you should always give them the option of clicking off, it’s a great way to get users engaged and more excited about what you offer.

Some of the most notable brands using video pop ups include Walmart and Amazon. However, there are many others.

4. Social Proof Pop-ups

Social proof pop ups work very well to convert visitors to your site into prospects and subscribers.

Though it’s usually applied to paid ads, email marketing, and web copy; markets should be using social proof more with their on-site messages.
Many times, companies use these pop ups to show what other customers are saying. These reviews can sway a person to buy if they’re on the fence.

Website pop up example: Casper uses social proof pop ups to display company reviews on their homepage, on landing pages, and as popups.

5. Mobile Pop-ups

Mobile popups can include different things. Generally, they are only shown to those using a mobile device, such as a smartphone.

Typically, you use them to request the person’s location and contact information, or to offer a special deal. You can also ask to add your event to their reminders or calendars.

Often, you can show visitors a teaser before the pop-up. That lets the visitors preview the information. If they’re interested, they can click on the pop-ups to learn more.

There are so many brands offering mobile pop ups right now. Amazon is the most common, but any company that has a mobile-friendly design should be using mobile popups.

Right from the beginning, it has a pop-up asking you to sign in.

6. Slide-ins

Slide-in pop ups are often the go-to option because they can be used for different things. For example, you can create urgency, boost sales, and grow your subscriber list. They can come from any page area to generate leads for most situations.

Often, you want it to move quickly so that the user can see it sooner. However, slower-moving slide-in pop ups can also be beneficial. In fact, many people use them for contact forms.

Slide it in at the beginning or wait until the user has had a few moments on the site.

Soxy is a great brand offering bold socks. On the homepage, it flaunts the fact that you can get some free socks. The slide-in pop-up comes almost immediately after, asking you to take the quiz to see if you qualify.

7. Gamified Pop-ups

Gamified pop ups are often highly effective. They can turn a standard pop-up campaign into a game. People can actually play the game from the pop-up itself or be taken to another website.

Most companies choose a spin-wheel pop-up. They are great at grabbing the attention of the user, but also gives them more incentives to follow through with the call to action.

To make gamified pop ups more effective, you must ensure that the “prize” is worth their time and the action you want from them.

Salt Supply Co. has a great gamified pop-up. It’s simple because you just add your email address to gain entry into the prize pool.

8. Floating Bars

Floating bars are ideal for contact forms on landing pages. They can provide you with better quality leads because the customer actively gives their information.

Floating contact forms or bars are an easy way to get information about the user. That person might have a specific question, and it’s easy to reach out to them for a sale. Adjust what you’re asking based on your business.

Most businesses ask for an email address or phone number. When it comes to emails, it’s crucial to keep up with phishing statistics and check them all the time to ensure your customers are having a safe experience with your company.

Floating bars can be used to offer free shipping and other benefits, too. For example, Love Life Abroad uses its floating bar pop ups that way instead of for contact forms:

9. On-click Pop-ups

On-click pop ups are quite exciting because they are seen by those who are interested in what you’re offering. Therefore, you’re more likely to get a warm lead for those campaigns and see higher conversions, too.

They work when you embed a particular pop up campaign trigger into anchored text; it’s easy to do with the right tool. When a user clicks on that particular link, the pop up campaign appears.

Stays.net did that very well, increasing its monthly sales by about 10 percent.

10. Pop-up survey

Popup surveys are also called on-page surveys or widgets, and they’re a special type of customer feedback survey. Companies often use them to gain insights from visitors to the website in an unobtrusive way.

Visitors are browsing the site or using the app on their smart device, and are asked if they would take a survey when they’re finished. Often, the survey popups come from the bottom right or left of the page. However, it might be triggered initially or at a certain point in the person’s scrolling.

Colgate is just one of many brands that ask for your feedback with website survey popup. Most of the time, it’s best to ask immediately and then use the exit-intent pop up design to bring up the survey when they try to leave.

Often, service providers such as WebMD, local utility companies, and the like include surveys. They want to know that they’re providing you with the information you need.

While you might not sign up, the goal is to offer the right options so that you want to return to the site when the need arises.

Many companies use survey pop ups when you fill out contact forms for customer service. That way, they can make sure that the person you spoke or chatted with helped you effectively.

Creating Your Website Pop-ups

• Create a website. Webnode is a drag-and-drop builder that offers three website solutions: eCommerce, business, or personal sites.

• Website pop up design is key. Choose a pop-up creator that offers various templates for chat, push notifications, surveys, mobile overlays, exit-intent popups, and others. Also ensure that the pop-up creator uses machine learning and predictive algorithms to help.

• Ensure that the pop-up creator integrates well with Webnode and other third-party apps you might use to run your store or site.

Conclusion

Pop-ups are designed to help with conversion, increase revenue and increase subscribers. They are a common way to grab someone’s attention when they do something specific, such as click on a link, try to leave a page, or perform similar actions. There are many types of pop-ups, for example, for contact forms or even exit-intent pop-ups.

Explore more ways to monetize your website