Best Marketing Emails to Attract Consumers in 2025

Email marketing is one of the most effective ways to reach customers, develop relationships, and establish brand loyalty. According to HubSpot, 87% of brands claim email marketing contributes to their business success.

A well-crafted marketing email with an engaging subject line and copy can immediately grab your customers’ attention. But at the same time, inferior and lousy emails can lead your messages to land straight into your recipient’s spam folder.

Today, we will understand email marketing’s importance and discuss the seven best types of marketing emails that you should include in your email marketing strategy to attract and retain customers.

Importance of Email Marketing

In this era of social media, many marketers may question email marketing importance.

However, email marketing is essential in more ways than one. For small businesses especially, it is like a marketing workhorse that keeps them in touch with their customers. 81% of brands use email as a crucial part of their marketing strategy.

But what makes email marketing so effective?

• Keeps you connected – Stay on your audience’s radar with regular updates.
• Targeted and personalized – Create engaging content that speaks directly to your subscribers.
• Boosts brand recognition – Consistent emails help people remember your brand.
• Drives traffic and sales – Direct calls-to-action lead subscribers to your website or offers.
• Cost-effective – Reach thousands at a fraction of the cost of traditional marketing.

7 Types of Email Marketing with Examples

1. Welcome Emails

A welcome email is the first email sent to your subscribers after they subscribe to your email list. You can use this email to introduce your business, offer product or service information, or simply express gratitude for subscribing.

Welcome emails let you create a good first impression on your new subscribers and get them interested in your brand. It is a good idea to deliver engaging videos or special offers to build a relationship with new contacts instantly.

Let’s look at some quick tips for crafting an effective welcome email:

• Start with a sweet and crisp subject line. (e.g. You’re In, Thanks!)
• Develop content that provides value to the subscriber
• Share your brand story in brief and mention what makes your brand special
• Personalize the welcome email instead of sending a generic automated message

Pipcorn’s welcome email is a fine example that aims to create a genuine, long-lasting relationship with its customers. The founders thank the customers for signing up and make a promise to send updates and promos.

The 10% off as a thank-you token is a great strategy to keep the customers engaged and drive sales.

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2. Subscriber-Special Offers

Want to make your loyal subscribers feel special? Offer them an exclusive subscriber-only discount code!

A special rebate might work better for a prospect already on your emailing list than a first-time website visitor. With the right incentive, you can turn these subscribers into customers and eventually, brand advocates.

Make sure to follow these tips to launch a successful subscriber-special email marketing campaign and further grow your email list:

• Provide special discounts or early access (e.g. 20% off your next purchase, just for you)
• Personalize the email content by addressing subscribers by name and recommend products based on past purchases
• Craft attention-grabbing subject lines (e.g. Don’t Miss Out! Exclusive Offer Inside!)
• Encourage immediate action with limited-time offers (e.g. Only 10 spots left)

OUAI surely knows how to appreciate their loyal subscribers with an exclusive deal. It invites all its loyalty members to shop using a special discount code called “loyalhighness19.” The use of compelling CTAs like “Don’t be shy” and “Fill your bag” further push the customers to make a purchase.

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3. Limited Time Offers

Limited-time promotional marketing emails highlight a time-sensitive deal, creating a sense of urgency in the customers’ minds.

These emails give the readers a short time duration to avail of a special offer- may it be limited edition products, special discount codes, or free shipping. The shoppers need to ACT NOW or miss out!

Limited-time offer emails typically play on the fear of missing out (FOMO) psyche of people –they encourage impulse buying where people get in on the action before the offer ends.

Some helpful tips to keep in mind while sending out limited-time emails are:

• Experiment with different types of limited-time offers (flash sales, early bird discounts, buy one get one)
• Clearly define the validity period
• Use compelling messaging (e.g. Get Yours Before They’re Gone)
• Tease the upcoming offer in advance via popups, social media ads, sticky bars, etc.

This email by the online beauty retailer, LOOKFANTASTIC is a great example that offers incredible Black Friday limited-time discounts to attract customers. “6 HOURS LEFT” in the subject line and banner compels the customers to act now.

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4. New Arrivals Email

New arrivals are a great way for eCommerce owners to promote their products while engaging their email list.

When you have an online store, you are quite likely to have new product arrivals every week or every month. Online shoppers are always looking forward to finding out what’s new in store for them. So why not keep them informed by sending them new arrivals emails every couple of weeks?

Here are some tips for writing effective new arrival emails:

• Spark curiosity with compelling subject lines (e.g. Guess What Just Landed in Store for You!)
• Use stunning product images and descriptive copy to make your products look irresistible
• Highlight your product’s USP in your email
• Include an attractive and enticing offer for your customers
• Try to come up with different ways to show your products in action
• Consider sending out a teaser/product hype email before the new arrival email to build anticipation

This new arrival email by BCBG is sharp, crisp, and compelling. Apart from directing the recipients to the website to shop the new collection, it also includes an attractive markdown offer and perks like free shipping.

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5. Holiday Special Offers

Getting the perfect holiday gift for your loved ones is never easy. TBH- downright stressful, isn’t it?

Holiday emails that help readers to come up with the perfect gift and endorse your products (of course) present an excellent way to grab your customers’ attention.

It helps you stay at the forefront of your customers’ minds while driving sales, engagement, and brand visibility.

Here are some quick tips for your holiday email marketing campaigns:

• Start your holiday email campaigns early, ideally a month before the holiday
• Create attractive holiday email templates with countdown timers to create a sense of urgency
• Include interactive content such as holiday quizzes or advent calendars to engage readers
• Use engaging holiday email subject lines (e.g. – Make Your Holidays Sparkle: 30% off Inside)
• Offer exclusive holiday offers like free shipping, discounts and promotions
• Create interesting holiday gift guides

Gift guides during the holiday season work like a charm, and this one by P & Co. surely grabs eyeballs. It makes Christmas shopping easy by highlighting certain product categories that can make for a great gift.

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6. Re-engagement Emails

Re-engagement emails encourage inactive or lost subscribers to re-engage with a brand. These are sent to people who haven’t opened your emails in a while or opted out of your emailing list.

These emails can include exclusive content or special incentives like discount codes. The idea is to reignite interest and reactivate the lost subscribers and retain them.

Moving on, here are some actionable tips to keep in mind while crafting re-engagement emails:

• Use advanced segmentation to identify inactive users and the reason why they dropped out
• Create personalized, dynamic content based on each user’s preference
• Offer special incentives like a coupon code
• Send survey emails to request feedback to understand why customers became disinterested
• Always end the email with a strong CTA

Duolingo uses an emotional and motivational approach to re-engage inactive users. The email below acknowledges the recipient’s break from language lessons in a supportive way, and at the same time, motivates them to re-engage.

The way Duolingo subtly highlights the progress of other learners gives an additional nudge to the recipient.

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7. Giveaways or Contest Emails

Creating excitement around your brand can be challenging. People get interested when they see value for themselves. One effective way to spark that excitement is through an email giveaway.

Giveaways and contests give people a chance to win free prizes. It is a brilliant strategy for driving traffic to your website and attracting and retaining customers. Giveaways have a conversion rate of 34% (way higher than all other types of content!)

Although there is no universal giveaway email marketing template, there are a few best practices to help you launch a successful campaign:

• Outline your giveaway email sequence (e.g. giveaway announcement-reminder-winner announcement-follow up email)
• Craft a compelling subject line (e.g. Epic [Brand’s] Giveaway Starts Now)
• Add the necessary giveaway details in the body, including the date range for the contest, eligibility criteria, rules to enter, etc.
• Use attractive graphics and ensure the gift prize is enticing

This exclusive giveaway by Not Pot truly stands out for its colorful design and engaging crossword piece.

The best part? The giveaway promotes the brand’s products not just as the prize but also through answers to the crossword puzzle.

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Boost Engagement with Effective Emails

The power of marketing emails is crucial for attracting and retaining customers in 2025. Each type of email, from welcome emails that make a lasting first impression to thank you emails that reinforce customer loyalty, plays a unique role in building and maintaining strong customer relationships and driving customer advocacy. 

Writing high-converting marketing emails is not easy. But with some inspiration and a creative flair, you can certainly craft compelling marketing emails that grab your customers’ attention right away.

Remember to focus on winning subject lines with power words, and utilize effective persuasion triggers to nudge your prospects to take action.

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Natasha Merchant

She specializes in content marketing and has been doing it for more than 6 years. She loves creating content marketing maps for businesses and writing content for various publication websites. At present, she helps SaaS companies improve their online visibility through SEO, content marketing, and link building.

natasha@saasbuy.com